On June 17th, the World Display Industry Conference 2021 was solemnly opened in Hefei. As a highly influential display event in the industry, the conference attracted academicians and famous experts from many countries and regions around the world and hundreds of well-known enterprises in the global display industry to gather together to discuss the future development direction of the display industry.
Mr. Liu Xiaodong, President of BOE, was invited to attend the opening ceremony of the conference and shared his understanding and thinking on the future development of the display industry in the keynote speech entitled "Infinite Innovation and Boundless Vision".
BOE brought a series of innovative display technology products such as the new generation of flexible display, 8K, micro display technology (VR/AR) to the exhibition, which not only showed the industry's leading technological advantage and innovation strength, but also became the vane leading the industry development.
Mr. Liu Xiaodong said that in the past, BOE has forged a top-level display road from 0 to 1. As 5G, artificial intelligence, big data and other emerging technologies race to mature, massive data and information need to be exchanged and displayed, which has triggered new demand for display products and brought explosive growth of Internet of Things segmentation scene.
In order to meet the growing market demand, BOE has enabled the trillions of Internet of Things market with its core technology advantages in the display field through continuous technological innovation. Innovative applications represented by vehicle, home appliances, electronic price tags, transparent display, AR/VR, etc., have penetrated into all fields of human life and work, and play an important role in the city lighting, security monitoring, remote diagnosis and treatment and other subdivided application scenarios. The era of ubiquity has arrived.
As the global leader in the field of semiconductor display, BOE has led the display industry in mainland China to achieve a leap from scratch, from a to big, and from large to strong.
■ Data from OMDIA, a global market research agency, shows that in 2020, BOE's display shipments in five application fields, including smart phones, tablets, laptops, monitors and televisions, all ranked first in the world, and the market share of vehicle display panels above 8 inches rose to the first place in the world.
■ Sigmaintell data shows that in 2020, BOE flexible screen market share ranks first in the domestic industry and second in the world. BOE 8K, flexible display, MINI LED, BD Cell and other next-generation display technology products have also become the vane leading the development direction of the industry with their strong technical advantages.
In the Conference, BOE is also showing a series of leading technology products to reflect this trend.
BOE's leading 110-inch 8K Ultra HD BD Cell display product adopts BD Cell double-layer backlight, which can achieve pixel-level hyperfine light control, million-level ultra-high contrast and 12-bit color depth experience. With the help of the 110-inch 8K super high-definition screen, every detail of the picture is truly and exquisitely presented to the audience, bringing the ultimate stunning visual enjoyment. From the 8K live broadcast during the Rio Olympic Games, to the 8K+5G live broadcast of National Day's 70th anniversary celebration, and to the 8K live broadcast of this year's first CCTV Spring Festival Gala, BOE has been continuously improving the performance of 8K technology and products, but also helping to promote the application and popularization of 8K in various fields.
Unbounded display is another bright spot in the field of display for BOE. The 65 inch high-definition unbounded display products, whose trilateral border is only 0.9 mm, implementing 99% of the ultra-high screen ratio, which makes the pursuit of screen proportions to an extreme. Under normal viewing distance, the existence of the border is unnoticeable, with a strong visual impact and realistic immersive experience.
In addition, BOE also displayed a new generation of flexible display products such as sliding roll and 360° folding.The leading flexible AMOLED sliding screen has an external bending radius of only 4mm, and has up to 200,000 dynamic rolling times. Through sliding in and out, the product can be freely converted between mobile phone and tablet without creasing the screen display. The 360° folding display breaks through the limitation of single direction folding of the display module and innovates to achieve the 360° folding form of "folding in + flatten + folding out", which greatly breaks through people's imagination for display products. It continues to lead the innovation trend of flexible display industry and promotes the emergence of multi-form mobile phone products.
With its leading technological innovation strength and product application capability, BOE has continuously extended the antenna of intelligent display terminals, enabling smart finance, smart retail, smart transportation, smart medical treatment and many other subdivided application scenarios. With the ultimate products and continuous innovation, it continues to establish a monument of "BOE is IOT" in the hearts of global users.
Post time: Jun-19-2021